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Freelance Copywriter. July 2003 – Present.
- Recent projects include: promotional concepts for Pantene; point-of-purchase headlines and copy for Herbal Essences, Head & Shoulders and Pantene; overarching advertising concepts for Herbal Essences; website copy for Design Integrity; annual report design and layout for Amate House.
Associate Creative Director. April 2002 – July 2003.
Senior Copywriter. April 2001 – April 2002.
Frankel (now Arc Worldwide). Chicago, Illinois.
- Developed promotional marketing programs that drove immediate purchase/action/interaction. Created concept proposals and presented to clients. Wrote copy for print, collateral, online and display materials.
Senior Copywriter. April 1998 – April 2001.
Image III, Inc. (Now White/Thompson). Nashville, Tennessee.
- Developed strategic campaigns for regional and national accounts. Wrote and presented copy for print, broadcast, online and collateral advertising. Produced radio and television spots.
Copywriter. July 1997 – April 1998.
Gish, Sherwood & Friends. Nashville, Tennessee.
- Developed strategic campaigns for print, broadcast and collateral advertising.
Copywriter. September 1996 – July 1997.
Ericson Marketing Communications. Nashville, Tennessee.
- Developed strategic campaigns for print, broadcast and collateral advertising.